In an ever-changing world, integrating modern innovations becomes essential to capture audience attention and deliver memorable experiences at events, conferences and trade shows. At IRIS Robotics, we are dedicated to developing custom software for the social robot Pepper, which we offer for rent to clients who want to bring more innovation to the presentation and promotion of their products and services.

This year, we are collaborating with Clarfon, a company specialized in hearing aids, to create an innovative experience with the social robot Pepper at three medical events they attended.

About Clarfon Clarfon is a reference company in the field of hearing aids in Romania, operating since 2003. Clarfon's mission is to evaluate hearing and offer high-performance hearing aids, adjusted to the individual hearing threshold of each patient, to improve the quality of life of people with hearing impairments. Participation in medical events is essential for Clarfon, because they want to be associated with high-quality services and innovative products at competitive prices, promoting themselves among the staff of ENT doctors and other specialists in the field. Why did Clarfon choose the Pepper robot to represent them?

Clarfon chose to promote their activity with the help of the Pepper robot to emphasize their orientation towards technology. As hearing aids are devices with advanced automated functions, the presence of a social robot at their stands was a strategic decision to attract attention and demonstrate their commitment to innovation.

Pepper is a social robot known for its natural interaction with the public. The presence of a social robot in the Clarfon stands at medical congresses has the ability to open new perspectives, approaches and exchanges of ideas for the doctors and participants present.

Our Solution – for the presentation and promotion of Clarfon products and services

At IRIS Robotics, we build solutions adapted to the needs and objectives of each project, and we fully customize the applications with elements of visual identity and relevant content. Thus, Pepper becomes a promoter of products and services at fairs and exhibitions, a presenter at conferences or conducts market research among event participants.

Through the presence of the Pepper social robot at medical congresses, together with Clarfon, we aimed to present and promote hearing assessment services and high-performance hearing aids that improve patients' quality of life.

The custom app for Pepper had a number of features available to enhance audience interaction and create an immersive experience. Included features include:

Interactive presentations: Pepper supports presentations of products from the Clarfon portfolio and provides detailed information, thus contributing to a better understanding of the company's offers.

ChatGPT 4 Advanced Communication Mode: The audience is encouraged by Pepper to address any question and curiosity they have, regardless of the topic of which it is a part. Using chatGPT's trained algorithm, Pepper will respond in a natural and empathetic way to provide useful and surprising information.

Frequently asked questions (FAQ) section: To provide relevant information about the activity in the 80 Clarfon locations, participants had the opportunity to easily access a section dedicated to the most frequently asked questions on the robot's tablet. Thus, before talking with a dedicated consultant from the Clarfon stand, Pepper gave the participants detailed answers and answered the curiosities about the company's activity.

Entertainment functions: These immediately captured the attention of the participants, turning the interaction with the robot into a memorable experience through the selfie module, dances, alongside the human touch module, through which Pepper connected with the participants through hugs.

Results

“The experience of using the Pepper robot at the Clarfon events was extremely positive. Pepper created an innovative atmosphere and brought an element of surprise and excitement that immediately captured the attention of the participants. Doctors and other participants were impressed by the robot's capabilities and the natural way it interacted with them.”, he shares with us Mr. Ionuț Ștefănescu, General Director Clarfon.

Pepper's presence at Clarfon events brought significant value, helping to create a modern and technological atmosphere that reflected advances in the medical field. It increased the visibility and attractiveness of the Clarfon stand at medical congresses.

The main results achieved through the collaboration of IRIS Robotics with Clarforn are:

Increasing brand visibility and attracting participants

Pepper successfully promoted Clarfon products and services in an innovative way, drawing significant attention to the stand. The robot managed to create an immersive atmosphere by combining advanced technological elements with dynamic and interactive presentations. Its presence was a major attraction, prompting many attendees to stop and interact with the Clarfon booth, thereby increasing the company's visibility and interest in its offerings.

Curiosity and openness:

Participants were curious and open to interacting with Pepper through the ChatGPT communication module. This interaction was both engaging and informative, providing participants with a new and innovative experience. Pepper's natural way of communicating and answering questions was highly appreciated, adding value to the event and sparking interest in the cutting-edge technology on display.

Technology Advances and New Perspectives:

Pepper's presence highlighted advances in technology and potential new perspectives for medical practice. The robot demonstrated the advanced capabilities of artificial intelligence and robotics, opening discussions about the integration of these technologies in the medical field. The participants were inspired by the possibilities offered by such technologies, considering that they could bring significant improvements in the way patients are approached and treated in the future.

If the story of our collaboration with Clarfon has inspired you and you want to provide a memorable experience for the participants at the events you organize, get in touch with an IRIS Robotics consultant by filling out the form below!