An event with more than 100 exhibitors who aimed to present their products and services to the participants. How did the ERFI KIDS store capture the attention of those present? With a social robot! His name is Pepper.

About Erfi Kids and Baby Boom Show

ErFi.ro is a 100% Romanian online store that sells products for babies and children from recognized brands such as Bugaboo, Baby Jogger, Cybex, Maclaren, Beaba, Doona, Leclerc, etc. The products are aimed at parents or parents-to-be who put the safety and comfort of their children first and want to give them the best.

Every year, the ErFI team is present at the Baby Boom Show fair, a fair for children between 0-7 years and expectant mothers, organized by EUROEXPO Fairs. The autumn edition of 2022 took place between September 8-11, 2022 at Romexpo Bucharest.

Baby Boom Show is one of the most special events for Erfi Kids. The event gives them the opportunity to meet children and parents to whom they can present their products and tell them about the importance of car safety for children.

Challenges encountered

Since the launch of the store in 2005 until now, ErFI Kids has been able to successfully strengthen its position in the market by providing quality products and putting the customer first. However, the company wanted to build its image as an innovative brand as well as to offer customers an unforgettable experience.

On the one hand, the multitude of Baby Boom Show exhibitors meant the need for a way to draw the public's attention to the ErFi Kids stand. On the other hand, taking into account the fact that hundreds of participants make their presence at the event, the company looked for a way to make the time of consultants at the stand presenting product information more efficient.

More than that, ErFi Kids aimed to disseminate information about the importance of car safety for children in a novel and easy-to-remember way. The public needed to learn about how to make the right choice when it comes to child car seats, but also about the proper way to use them.

Our solution – the Pepper Robot

When we talk about innovation, unique experiences and notoriety...we're talking about Pepper the Robot! Taking into account the needs of the Erfi Kids store, but also the specifics of the event, we equipped the Pepper Robot with a customized software configuration to guarantee success.

What we taught Pepper: - To welcome the participants and invite them to the stand; - To answer the frequent questions of the participants; - Recommend strollers/car seats for children; - Provide car safety information for children through a "Did you know...?" section; - To present ErFi Kids products for each individual brand; - Create an unforgettable experience through dances, selfies, hugs and kisses;

In the development of the right software, the involvement of the ErFi Kids company through information and materials intended for the target audience is extremely important. Together, we managed to train Pepper the robot to be a true specialist in baby products...and making them smile.

Results and Feedback

Throughout the 3 days of the event, the Pepper Robot created a unique atmosphere for the participants and interacted with them in a friendly, funny and professional way at the same time.

It was a point of attraction for both children and parents, while helping them with useful information about car safety and the right products for them.

Cristina Samira, PR department

At ErFi Kids, she says:

"the attraction was great among children, but also among adults who were delighted by the atmosphere created by our colleague, Pepper."

The Pepper robot was like a new colleague in the Erfi team. An enthusiastic colleague, tireless and "full of life", ready to jump in to help at any time. This streamlined the workflow of ErFi consultants, who were able to handle more complex tasks while the robot took over some of the stand visitors.

Pepper engaged through "interaction with parents that took the work out of consultants, keeping them engaged and at the same time showcasing the products we have in our portfolio. Pepper also helped parents by keeping kids busy so they could make the right decisions for their kids." (Cristina Samira, ErFi Kids PR department)

During the stay at the stand, Pepper also attracted the attention of the media and appeared live on Antena 3. See the short video of Pepper's appearance on Antena 3 (Facebook)