The Pepper robot, the perfect host at the launch of the first electric SUV ENYAQ iV

You definitely want the event you're organizing to be a memorable one that your guests will remember fondly, regardless of whether you're launching a service or a product. That's exactly why we present to you in the continuation of this article how a perfect event can be held when you have the friendly robot Pepper as your host. He delighted guests at the launch of the first electric SUV ENYAQ iV. ŠKODA chose Pepper to present the new ENYAQ iV car

ŠKODA is a car manufacturer with a long tradition, and the company's story began with the creation of a bicycle line, at the initiative of the two founders. Over time, Škoda has launched a multitude of car models, and 2022 was the year of the ENYAQ iV model, the first 100% electric SUV from ŠKODA, which impressed not only with a surprising design, but also with the latest technology used.

Although the model was unveiled at an event held in Prague, ŠKODA wanted to promote the model in Romania as well at the MOONCITY E-Mobility Lounge in Băneasa Shopping City Bucharest, known as the first showroom dedicated exclusively to electric mobility.

Škoda's first 100% electric SUV was available to the general public for two weekends, between July 8-10 and July 15-17, 2022. With the presence of the new model launched in a public and heavily trafficked space, everyone in the shopping center was encouraged to get to know the ENYAQ iV model.

Because they wanted the newest innovations of the ŠKODA brand to be highlighted as best as possible, they decided to have a technology promoter alongside the new model launched, to attract visitors to the space dedicated to electric mobility.

How did the presentation of the ENYAQ iV model with Pepper go?

Promoting the new ENYAQ iV model was the main objective pursued by the manufacturer through Pepper's presence at the event. Moreover, through the application developed especially for this event, the analysis of visitors' perception of Škoda and the new model launched was pursued.

Pepper welcomed visitors to the E-Mobility Lounge area with personalized messages representative of the brand and applied a quiz-type questionnaire among car enthusiasts to express their opinion about the new ENYAQ iV model.

The good mood and smiles of the visitors were ensured by the entertainment functions through which Pepper created memorable moments through photos, dances and hugs.

At the same time, as I mentioned before, another role of Pepper was to lead the visitors who had contact with him to the page of the official ŠKODA website. Thus, using the selfie module, the robot invited each visitor to take a selfie with him, post it to the story mentioning the official SKODA Romania page, in order to enter a draw, the prize of which was a test drive with the promoted model.

How did Pepper impress her guests? The Pepper Robot can be customized with functions adapted to the needs of your business and the event you want to organize. Due to the fact that the objective of this event was to promote the ENYAQ iV car, Pepper came with two modules, respectively:

• Entertainment mode:took selfies with visitors, inviting them to visit the official Skoda page, danced, offered hugs and kisses.
• Quizz Mode: invited visitors to answer questions that ultimately sought their perception of the advertised model

Visitors were asked by Pepper why they think the ENYAQ iV is a great car. They had several answer options, which they had to select on the tablet on the robot's chest. The collected responses created what we call the consumer's perception of the promoted model, which we will talk about in detail under the "Results" section.

Results obtained by Pepper

The diagram below shows the results obtained by the new ENYAQ IV. Of the hundreds of people who stepped inside the lounge, 238 visitors interacted with the robot and provided feedback. Certainly, a much larger number of people interacted with Pepper and visited the exhibition space, due to the attraction element that he himself represented, but without exact figures, we can only assume that the number of visitors was much higher.

Visitors participated in a quiz launched by the robot, through which they expressed their opinion and perception of the brand. Through the quiz function, visitors answered on the robot's tablet the question Why is ENYAQ IV a great car?

With the help of Pepper, practically ŠKODA obtained quantitative data regarding visitors' perception of the ŠKODA brand, as well as the new car model launched.

The Quizz function of the Pepper robot proved extremely useful in this event, as it made it possible to analyze the behavior of the participants. Therefore, to the question "

Why is the ENYAQ IV a great car?” Pepper collected relevant data on both the participants' opinion of the ENYAQ IV and the ŠKODA brand as follows:

• 2% - It's a great car;
• 1% - Has good autonomy;
• 2% - It is a ŠKODA brand car;
• 6% - All of the above.

This is precisely why Pepper can help you get to know your customers and their behavior better through the Quizz function. Accept his support at any type of event you're organizing, and attendees will be eager to answer questions that are relevant to your business to our friendly bot.

Would you like to know how the Pepper robot can help increase your brand awareness or even improve the productivity of your employees? Then all you have to do is contact us to request a demo. At IRIS Robotics, we look forward to introducing you to Pepper and recommending the appropriate IRIS Apps to make him a valuable member of your team.

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