Marketing Success with Humanoid Robots

Entering the digital age has brought with it changes in the way companies interact with customers, identifying a need to personalize the messages sent. The resources available today for successful marketing are countless, and artificial intelligence and robotics are among the favorites of top brands. In fact, some companies in Romania had the opportunity to experience the benefits that humanoid robots bring to the success of a marketing strategy.

5 reasons to include humanoid robots in your marketing strategy

Humanoid robots, such as Pepper and NAO, have proven to be of great help in achieving effective marketing. Whether they are present as hosts of events, whether they occupy positions of receptionist, sales consultant or educational assistant, they innovate the activity of organizations, offering important advantages, as follows:

1. Increase brand awareness

It is not enough to offer quality products and services, if your brand is not visible and accessible to customers. A brand with increased notoriety inspires trust among consumers, and humanoid robots help you stand out and differentiate yourself from the competition.

They capture attention wherever they are and create memorable experiences for interlocutors, being a symbol of innovation. Used in advertising campaigns, on social media or in the press, they considerably improve the visibility of brands and the number of customers.

Lack of knowledge of customers and market requirements condemns some businesses to remain invisible. Consumer requirements are constantly changing, and if you fail to keep up with them, it will be impossible for you to improve your products or services.

Using humanoid robots, you can be closer to customers by understanding their behavior. Pepper can run a satisfaction questionnaire, so you learn how customers perceive the experience with a social robot. Moreover, social robots can be leveraged in campaigns to analyze customer perception of your brand or the latest product launches.

3. Collect valuable data

Would you like to collect relevant data from customers to understand what their feedback is about the experience of interacting with your brand? Pepper Robot can do this for you by including the "Satisfaction Survey" feature. This gives you a clear insight into why some customers prefer your products/services.

• Improve customer interaction

Customers are looking for unique experiences, through which they can live unique moments. A humanoid robot is an inspired choice to improve customer interaction, being a friendly appearance that arouses curiosity in any environment.

In addition, some robots, like Pepper, can be configured with entertainment functions, through which they impress their interlocutors with dances, hugs and selfies.

Does your business need a brand ambassador to positively influence its perception? An innovative brand ambassador, like a humanoid robot, gives your brand credibility and visibility.

Add IRIS Robotics robots to your hotel reception, medical office or product launch event. Regardless of the situation, they will bring a new breath to the brand and position it among the most competitive.

Industries where you can successfully market with humanoid robots

By being able to configure with functions adapted to your business needs, humanoid robots can be successfully used in many industries. Find out below what some of these are, along with the results you can achieve with Pepper or NAO on your team.

5. Health

Want to host a medical event to raise awareness or showcase a medical service? The humanoid robots available at IRIS Robotics can help. Equipped with "Interactive Presentation", "Entertainment" and "Satisfaction Questionnaire" functions, they can support effective awareness campaigns with accessible messages to the public, collect data and entertain customers, providing memorable experiences that increase the visibility of your brand.

Pepper was present atCardioNET 2022 Congress, where it presented the participants with relevant information, answered their questions and entertained them with dance steps and selfies.

At the same time, humanoid robots can support medical staff with information, guidance and entertainment, without providing medical care, and are loved by both adults and children.

6. Auto Industry

Do you want to introduce a new car to car enthusiasts or simply want to stand out from the competition through a unique interaction with your customers? These and many more can be successfully carried out by humanoid robots.

The "Satisfaction Questionnaire" function reveals why customers prefer your products, and with the "Personalized Presentation" function you can attract potential customers with unique presentations that take the pressure off a sales consultant.

Škoda chose Pepper at the launch event of the first electric SUV ENYAQ iV, which was a success. The organizer found out the opinion of the participants regarding the new SUV model, as well as the Škoda brand.

7. Retail

If some buyers prefer online stores, others opt for physical ones when they want to purchase certain products. With humanoid robots, you can combine the advantages of the two while offering your customers a unique shopping experience.

Choose to configure Pepper with the "Product Catalog" feature and have a proactive sales consultant by your side that is sure to increase your store traffic. People will be curious to meet him and will gladly come to purchase the products they need from our friendly robot.

Pepper is an excellent receptionist, as he demonstrated to us at City Mall, where it created a wonderful relationship with customers. It scanned customers' temperature using a thermal camera, detected mask wearing through the "Mask" app, provided information about mall regulations and directed customers to the stores they were interested in, thanks to a built-in map.

8. Education

Do you organize courses and want to be closer to the young people who attend them? Are you interested in organizing an attractive training or educating your employees about your company's activity? Regardless of the situation, you can use humanoid robots, which are innovative educational assistants that capture attention and create a trusting relationship with learners.

At the same time, they are effective marketing tools to promote certain educational and cultural courses and events. Pepper delighted the children at launch of Logiscool Făgăraș robotics courses. The organizers could not have made a more inspiring choice to welcome the children and educate them with basic information about robotics. The event was absolutely magical for children, showing how well humanoid robots can interact with people of all ages in educational events, also useful in schools and universities.

9. Tourism and HoReCa

Do you find it difficult to attract new customers to your accommodation or restaurant? Technology jumps to your aid, through humanoid robots that arouse curiosity wherever they are. That's exactly why you'll attract new customers with Pepper at your hotel reception or even in the restaurant.

With functions such as "Promotions and Events Calendar", "Direction and Navigation", "Dance and Presentation", "Educational Games" or "Personalized Presentation", Pepper can recommend culinary specialties or tourist attractions and improve the interaction with your customers, giving them a memorable experience.

Pepper spent 30 days with customers of Nick's Café and has proven extremely useful in increasing the popularity of the cafe and keeping customers happy. The people who interacted with him were happy to recommend Nick's Café to their acquaintances, being a unique opportunity to attract new customers, but also to retain existing ones.

The dynamics of the business environment cause entrepreneurs to innovate and adapt to new market requirements, and the marketing plan is no exception. Humanoid robots are taking business into the future and improving brand visibility as well as customer experience, proving to be effective marketing tools.

Your business may be among the competitive brands that choose humanoid robots for successful marketing. Rent Pepper and let it help you be closer to your customers, understanding their needs and offering them services and products adapted directly to them.

Want to have Pepper with you at your next event? Talk to a consultant